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From Bankers to Friend Raisers: How TD Bank Rewrote the Rules of Customer Events in Miami

When TD Bank planned a customer event in Miami last month, no one expected it to unfold in a sprawling apparel manufacturing plant instead of a glitzy ballroom. But that was precisely the point.

“We’re not just building the bank—we’re building our community,” said Kimrey Newlin, Executive Credit Officer at TD Bank and a longtime board member at Goodwill South Florida.

What began as a brainstorm to tour the Goodwill South Florida facility quickly evolved into something far more meaningful: a full-fledged customer event highlighting not only the bank’s investment insights, but also the life-changing work of a community nonprofit.

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